UNA is proud to host the multi-media and digital catalog on business and entrepreneurship
created by UNA Alumni: Jim Blasingame, The Small Business Advocate®

Using key words to build a culture of change

Episode Description

Judith Glaser joins Jim Blasingame to reveal how she used certain words to talk with a change agent within a company, and how over time those words creeped into the company lexicon and help them transform the business.